Brief Description Of The Google Strategy †Myassignmenthelp.Com

Question: Discuss About The Brief Description Of The Google Strategy? Answer: Introducation Google is a well-known search engine in the world, which established in 1998. However, the search result that is derived from the Google is better than any other search engine in this industry (www.google.com 2017).However, Google is not one and only search engine in the world as many other competitors are present but their success rate is limited than Google. Google is a global organization and has maintained their position since 1998 as the largest search engine website. Hence, based on the fabulous performance of Google it has been selected in this study for analysis its competitive strategy. Business Strategy of Google Business strategy is a process that is adopted by the organization to fulfill their goal by increasing their profit (Wheelen and Hunger 2017). However, different organizations select different strategies based on their business nature to gain the competitive advantages and commercial success in the global market. In the context of Google, their strategic choice is associated with their business nature. The intensive growth strategy of Google is one of the most important strategies that help such organization to maintain their position as the valuable brand in the global market. On the other hand, Google uses the generic strategy that allows such organization to get broad market scope by developing the innovative product. Such generic strategy enables Google to make them unique in the competitive market. Google search, Google Glass, Google fiber and the variety of products are the basic elements of the generic strategy of Google that makes them different in the global market. Business model innovation in context of Google Business model innovation is the establishment of the new idea or unique concept to make a service or product of a company more innovative in order to gain competitive advantages (Serrat 2017). There are four components in the business model innovation include target customer, strategy for the organization to fulfill the customer needs, value proposition and revenue generation. However, Google uses business innovation model and identify their target customers that enable them to understand the current demand. Therefore, using market research strategy this organization understands the needs of the customers and based on this they try to meet their customer's needs. Value proposition strategy helps Google to develop innovative products to attract their customers. Next, this model will enable Google to enhance their revenue generation by introducing new innovative products according to the demand of the target customers. Hence, it can be said that application of business innovation mode l is beneficial for Google to gain the competitive advantages in the global market through making the unique product. CAGE framework in context of Google CAGE distance framework is an essential framework that focuses on the cultural, economic, geographic and administrative inequalities between the countries (Rosenberg, Caldart and Seager 2017). However, business organizations are used such framework in order to understand the culture, geographic distance, administrative nature and economic condition of the different countries as based on such differences they operate in various countries and identifies the current market demand. However, Google uses such framework to enhance their market share in different countries based on the differences of culture, economic, administrative and geographic. However, such differences will help such organization to develop the strategy based on the current situation of the market of the different country. Brief description of Samsung Samsung is one of the popular organizations of electronic goods in the international market. This organization operates globally and offer high-quality products with low price (www.samsung.com 2017). The mobile phones of such organization are cheaper than other mobile industries, which lead them to gain competitive advantages in the international market. On the other hand, such organization offers a variety of features in their products that are preferred by a large number of customers in the worldwide. Hence, for the above successful characters, this organization has been selected in this study to analyze its business strategy. Business strategy of Samsung Business strategies are adopted by the different organizations in order to survive in the competitive market and to enhance their sales revenue generation (Leonidou et al. 2017). One of the most important strategies of Samsun is to develop the products that are quite similar to the other organizations, however; these products should have better features that are faster and cheaper than other companies. Such unique strategy of Samsung not only gives them high sales revenue generation but also provides them a large number of customers worldwide, which enhances their customer loyalty. Application of Business model innovation in context of Samsung Target customer, the process of customer satisfaction, value proposition and revenue generation are the vital elements of business model innovation that leads the organization to make the unique product according to their customers' choice (Linder and Williander 2017). Application of business model innovation enables Samsung to select their target market as for example, the age group between 20 to 50 years is the main target market of Samsung. On the other hand, following such model they have incorporated innovative features in their products that satisfy their customers by fulfilling their current needs. Therefore, the value proposition elements allow them to develop the new feature in their product to make it innovative as for example, Samsung offers good quality products at low price. Therefore, this creation in their product development enables them to increase their sales in the market. Application of CAGE framework in Samsung CAGE framework includes the economic, geographic, administrative and cultural differences between the various countries that allow the business organization to operate in the global market according to the demand of the current market of different countries (Beugelsdijk, Nell and Ambos 2017). However, Samsun operates in various countries such as UK, Australia, US and many other countries hence, they need to understand the choice of the customers of such country. However, CAGE framework enables Samsung to innovate new products by developing strategy based on the cultural differences as people from different cultures have different lifestyle and demand. On the other hand, by identifying the administrative requirement, economic condition and geographical distances allow this organization to alter their operation process in order to gain competitive advantages in the global market. References Beugelsdijk, S., Nell, P.C. and Ambos, B., 2017. When Do Distance Effects Become Empirically Observable? An Investigation in the Context of Headquarters Value Creation for Subsidiaries.Journal of International Management, pp.45-123. Leonidou, L.C., Christodoulides, P., Kyrgidou, L.P. and Palihawadana, D., 2017. IntAnswer:Linder, M. and Williander, M., 2017. Circular business model innovation: inherent uncertainties.Business Strategy and the Environment,26(2), pp.182-196. Rosenberg, M., Caldart, A. and Seager, P.H., 2017. Strategy: The Soul of Your Business. InManaging Media Businesses, pp. 15-35. Serrat, O., 2017. Business model innovation. InKnowledge Solutions(pp. 499-507). Springer Singapore. Wheelen, T.L. and Hunger, J.D., 2017.Strategic management and business policy. pearson. www.google.com. 2017.Google. [online] Available at: https://www.google.com/intl/en/about/ [Accessed 26 Aug. 2017]. www.samsung.com. 2017.Samsung. [online] Available at: https://www.samsung.com/in/smartphones/all-smartphones/ [Accessed 26 Aug. 2017].